(HONG KONG, 16 December 2019) The Hong Kong Institute of Certified Public Accountants' (“HKICPA”) corporate social responsibility programme (“CSR”), Rich Kid, Poor Kid, was recognised by the Investor and Financial Education Council as a "Financial Education Champion 2020". The award acknowledges organizations that offer high-quality financial education, and confirms the contributions and achievements the HKICPA has made in promoting financial education.

“Financial literacy has a major impact on children’s future lives. We, as accountants, should utilise our unique skill in money management to give back to the community. Rich Kid Poor Kid provides a platform for members to volunteer in financial education, serving as Accountant Ambassadors at schools to help the younger generation develop a positive attitude towards money,” said Ms Margaret Chan, Chief Executive and Registrar of HKICPA.

In 2005, HKICPA initiated its flagship CSR programme “Rich Kid, Poor Kid”, to instil in young people proper values about money management through talks at primary and secondary schools. To maintain its relevance, the Institute has revamped the programme this year by introducing new components, including workshops with new contents, video and animation productions, as well as the new comic book series “10 Lessons in Money Management”.

“Working alongside the profession, the Institute is devoted to making positive changes in the city. Per our vision, accountants act as mentors throughout the financial learning journey of children. This vision is embedded in the concept of the programme’s new comic book series,” Ms Chan explained. 

The first five comic books of the series were launched in October 2019, featuring three characters Certified Public Accountant (“CPA”), Spender Boy and Curious Girl. CPA acts as a mentor to Spender Boy and Curious Girl during the course of their financial learning journey. Through collaboration with the Hong Kong Monetary Authority (“HKMA”) and the Hong Kong Deposit Protection Board, the newly-written comic series features smart tips concerning online and banking security, ATM security, stored value facilities and the Deposit Protection Scheme – all bringing the programme up-to-date.

In the academic year 2018-19, more than 9,800 primary and secondary school students were taught by the Institute’s Accountant Ambassadors through 57 sessions, learning basic money management skills. Since its inception in 2005, the programme has reached over 140,000 students. 

Over the years Rich Kid, Poor Kid has been recognised with multiple awards from a wide range of bodies, including the Asia Pacific PR Awards "Corporate Social Responsibility Campaign of the Year" and a certificate of excellence for "Non- profit Campaign of the Year". The programme also won a gold award for non-profit organisations for its documentary video and "Best of Show" in the QUESTAR International Competition. For more information about the programme, please visit https://www.hkicpa.org.hk/en/About-us/Corporate-social-responsibility/Community-projects/Rich-Kid-Poor-Kid-programme.

 

香港會計師公會「窮小子、富小子」計劃連續兩屆獲「理財教育獎」

（香港，二零一九年十二月十六日）香港會計師公會的「窮小子、富小子」社會責任計劃（「計劃」），獲投資者及理財教育委員會頒發「理財教育獎2020」。該獎項旨在表揚提供優質理財教育的機構，肯定了公會多年來推動理財教育的貢獻及成果。

公會行政總裁兼註冊主任陳詠新女士表示：「理財能力對兒童的未來十分重要。我們作為會計師，應發揮財富管理的專長回饋社會。『窮小子、富小子』計劃提供了理想平台，讓公會會員為理財教育出一分力，擔任會計師大使到訪學校，為下一代培養正面的金錢觀。」

公會於二零零五年推出重點社會責任計劃 ─「窮小子、富小子」，透過到中小學校舉辦講座，向年輕人灌輸正確的理財觀念。公會今年更革新計劃的內容，在工作坊加入新題材、短片及動畫等新元素，並推出一套名為《理財十課》的漫畫書，務求令計劃更有趣味、更貼近生活所需。

陳女士說：「公會致力與會計專業攜手合作，為社會帶來正面的改變。我們希望會計師能在小朋友學習理財的過程中扮演導師角色，這目標正體現於新推出的漫畫書。」

公會於二零一九年十月首先推出五冊漫畫書，故事圍繞教授理財知識的「會繼司」與不善理財的「大花童」及「好奇寶寶」，讓小朋友從中學習良好的理財習慣。公會更與香港金融管理局及香港存款保障委員會合作，在書冊中提供有關網上理財保安、櫃員機保安、儲值支付工具、存款保障計劃的貼士，令「窮小子、富小子」計劃更切合實際需要。

於二零一八至二零一九學年，公會的會計師大使到訪多間中小學共主持57場講座，教導逾9,800名學生基礎理財技巧。自計劃於二零零五年推出以來，逾14萬名學生受惠其中。

多年來，「窮小子、富小子」計劃曾獲頒多個獎狀，備受各界肯定，當中包括 Asia Pacific PR Awards 的「Corporate Social Responsibility Campaign of the Year」、「 Non-profit Campaign of the Year」卓越獎狀；計劃的紀錄短片更於 QUESTAR 國際比賽獲頒授「非牟利機構組別金獎」及「最佳紀錄片大獎」(Best of Show)。有關計劃的詳情，請瀏覽https://www.hkicpa.org.hk/en/About-us/Corporate-social-responsibility/Community-projects/Rich-Kid-Poor-Kid-programme。